Explore These Best Tourism Villages of 2024

In a world where urban landscapes often dominate travel itineraries, there’s something truly special about discovering the charm of rural destinations. Away from the bustling cities, these villages offer authentic cultural experiences, breathtaking landscapes, and a deep commitment to sustainable tourism.

Launched in 2021 as part of the UNWTO’s Rural Development Programme, the Best Tourism Villages initiative recognizes rural communities that excel in preserving heritage, fostering local economies, and embracing responsible tourism. From the rolling vineyards of Europe to the serene countryside of Asia and the vibrant villages of Latin America, these hidden gems showcase the beauty of slow travel and the power of community-driven tourism.

In 2024, seven villages achieved recognition through this programme, including:

1. Capulálpam de Méndez, Mexico

Nestled in the lush Sierra Norte mountains of Oaxaca, Capulálpam de Méndez is a picturesque village known for its commitment to eco-tourism and community-driven sustainability.

The village has embraced traditional Zapotec heritage, offering visitors insights into indigenous culture, medicinal practices, and crafts.

Its scenic landscapes, serene environment, and focus on preserving local biodiversity make it a model for rural tourism.

Key Attractions:

• Traditional herbal medicine centers.

• Scenic mountain trails and eco-tourism projects.

• Colonial-era architecture, including the stunning Church of San Mateo.

2. Grand Baie, Mauritius

This idyllic coastal village is a jewel of the Indian Ocean, combining natural beauty with forward-thinking sustainable tourism practices.

While known for its turquoise lagoons and lively beach scene, Grand Baie has prioritized the protection of its marine ecosystem and local culture.

Key Attractions:

• Crystal-clear waters ideal for snorkeling and diving.

• Local markets offering Mauritian crafts and cuisine.

• Community-led conservation projects focused on coral reefs.

Also read: Airbnbs in Mauritius that You Should Book

3. Kalopanagiotis, Cyprus

Located in the scenic Troodos Mountains, Kalopanagiotis is a testament to Cyprus’s rich Byzantine heritage.

This village has successfully integrated modern tourism with historical preservation, offering visitors a chance to explore ancient churches, traditional stone houses, and therapeutic sulfur springs.

Key Attractions:

• UNESCO-listed Agios Ioannis Lampadistis Monastery.

• Thermal springs and wellness retreats.

• Walking trails that explore the village’s natural and cultural beauty.

4. Pissouri, Cyprus

A hidden gem on the southern coast of Cyprus, Pissouri charms visitors with its traditional Cypriot lifestyle, scenic landscapes, and sustainable tourism efforts.

The village is surrounded by rolling hills, vineyards, and the azure Mediterranean Sea, making it a serene getaway for travelers.

Key Attractions:

• Pissouri Beach and its pristine coastline.

• Weekly cultural events showcasing Cypriot music and dance.

• Locally produced wines and olive oils.

5. Ruboni, Uganda

Tucked away at the base of the Rwenzori Mountains, Ruboni is a shining example of community-led tourism in Africa.

Known as the "Village of the Rainmaker," Ruboni offers immersive experiences that connect visitors with the Bakonzo people, who have lived harmoniously with nature for generations.

Key Attractions:

• Guided nature walks in the Rwenzori foothills.

• Authentic cultural experiences, including dance and storytelling.

• Sustainable tourism projects that support local artisans.

6. Bo Suak, Thailand

Located in northern Thailand, Bo Suak is a village where history and tradition thrive. Known for its ancient temples and integration of local customs into tourism, Bo Suak offers an enriching experience for travelers seeking a deeper understanding of Thai heritage.

Key Attractions:

• Bo Suak Kiln Site, showcasing ancient pottery traditions.

• Traditional Thai festivals and cultural performances.

• Local crafts and cuisine that reflect the village’s unique identity.

Also read: 10 Best Things to Buy in Thailand

7. Trevelin, Argentina

Situated in Patagonia, Trevelin is a charming village with a rich Welsh heritage. Known for its beautiful landscapes and eco-friendly initiatives, Trevelin highlights the unique blend of Welsh traditions with Argentine culture.

Key Attractions:

• The Nant Fach Mill Museum is dedicated to Welsh immigrant history.

• Los Alerces National Park, a UNESCO World Heritage Site.

• Traditional Welsh tea houses offer authentic delicacies.

Also read: 15 Most Surreal Places on Earth That Look Like a Fantasy

Global Representation: Notable Villages from Around the World

In addition to the villages recognized through the Upgrade Programme, several other destinations stood out for their innovative approaches to rural tourism:

• China: With seven villages making the list, including iconic destinations like Hongcun in Anhui Province, China demonstrated its leadership in sustainable tourism by combining ancient heritage with modern eco-tourism practices.

• Peru: Villages such as Ollantaytambo, a gateway to Machu Picchu, earned recognition for their cultural preservation and promotion of Quechua traditions.

• Ecuador: Villages like Guamote showcased how tourism can empower Indigenous communities while protecting biodiversity in the Andes.

A Celebration of Diversity and Sustainability

Each village on the Best Tourism Villages 2024 list tells a unique story of resilience, innovation, and community spirit.

From the vibrant coasts of Mauritius to the remote highlands of Patagonia, these destinations inspire the global tourism industry to embrace sustainability, preserve cultural heritage, and empower local communities.

A Vision for the Future

As the fourth edition concludes, the initiative continues to evolve. The Best Tourism Villages 2024 list highlights existing achievements and sets the stage for future growth.

The call for submissions for the fifth edition will open in early 2025, offering new villages the opportunity to join this global network of excellence.

Through this initiative, UNWTO reinforces its commitment to empowering rural communities, preserving cultural and natural heritage, and fostering tourism as a means of achieving sustainable development worldwide.

The Best Tourism Villages 2024 list is more than a recognition, it is a testament to the transformative power of tourism.

From the serene landscapes of China to the vibrant cultures of Latin America, these villages remind us of the immense potential tourism holds for preserving the past, enriching the present, and shaping a sustainable future.

By championing these rural gems, UNWTO inspires global communities to embrace tourism as a pathway to empowerment, inclusion, and prosperity.

As we look forward to the next edition, the message is clear: sustainable tourism is not just an opportunity, it is a necessity for building a better world.