Varkala to Become Kerala’s First Special Tourism Zone With Permission to Serve Beer & Wine in Every Eatery!

Varkala, one of Kerala's most popular beach destinations, is gearing up for a major facelift, with the Tourism Department preparing a first-of-its-kind master plan based on carrying capacity. The goal? To transform this scenic coastal town into a major international beach tourism hub while ensuring sustainable development.

Currently, Varkala boasts around 12 beautiful beaches between Vettoor and Kappil, with the famous Varkala Cliff and Papanasam Beach witnessing heavy tourist footfall. The overwhelming concentration of visitors at these two spots has led to overcrowding, straining local infrastructure and natural resources. In response, the master plan aims to spread out tourism activities across Varkala’s serene beaches, reducing pressure on the popular spots and promoting a more balanced, eco-friendly development.

Phased approach for sustainable growth

The Tourism Department has laid out a strategic three-phase approach to address the region's key challenges. Phase I, which is set to address immediate concerns, will focus on resolving issues like parking shortages, pedestrian amenities, wastewater management, inadequate security, and waste disposal. Officials are optimistic that these urgent matters will be tackled by February 2025.

Once Phase I is completed, the full implementation of the master plan will kick off, with a focus on building the infrastructure necessary for sustainable tourism growth. The plan aims to strike a balance between preserving Varkala’s natural charm and making it accessible to more tourists.

Also read: Kerala's Varkala beach is now one of the top 100 beaches in the world!

Special Tourism Zone with new alchohol regulations

To further enhance the tourism experience, Varkala is also set to become Kerala’s first Special Tourism Zone. As part of this, a new regulatory framework is being prepared to make the area more liberal in terms of liquor laws. Once approved, this framework will allow beer and wine to be served in all eateries, creating a more vibrant atmosphere for visitors. This move is expected to appeal to both domestic and international tourists, providing a complete, relaxed vacation experience with a variety of dining options available at every turn.

The framework for this new zoning initiative will be tabled for discussion with the Local Self Government Department (LSGD) within a month, laying the groundwork for a more dynamic tourism ecosystem in the region.

Protecting Varkala's ecological heritage

While tourism is set to grow, protecting Varkala’s unique ecological heritage is also a top priority. The Varkala Cliff, an ecologically sensitive and stunning geological feature, is rapidly eroding, posing a threat to the area's long-term preservation. As part of the third phase of the master plan, the conservation of the cliff will be a key focus.

The Varkala Cliff is also on the path to becoming a UNESCO Global Geopark, a prestigious designation that would highlight its geological significance. However, the process of securing this status has been delayed due to a lack of proper documentation. The new master plan will serve as the foundational document for applying for this UNESCO recognition, ensuring the preservation of this natural wonder for future generations.

Also read: Top 10 Things to Do in Varkala, Kerala

A bright future for Varkala

With these exciting developments on the horizon, Varkala is set to undergo a transformation that will not only boost its international appeal but also preserve its natural beauty and cultural heritage. The master plan promises to bring much-needed solutions to current tourism-related issues while laying the foundation for sustainable, eco-friendly growth in the years to come.

By February 2025, visitors can expect a Varkala that is not only more accessible and enjoyable but also a shining example of responsible tourism in Kerala. With a balanced mix of modern amenities, natural preservation, and cultural inclusivity, Varkala is poised to become a top destination for global travelers.