January 8, 2024 — In a significant development reflecting the growing tensions between India and the Maldives, the prominent Indian online travel company, EaseMyTrip, has announced the suspension of all flight bookings to the Maldives.
This move comes as a direct response to recent derogatory remarks made against Indian Prime Minister Narendra Modi and the nation by several now-suspended ministers from the Maldives.
The controversy erupted following PM Modi's visit to Lakshadweep, with certain Maldivian ministers posting disparaging remarks on social media. These comments sparked an uproar in India, leading to widespread calls for a boycott of the Maldives as a tourist destination. In a swift action, the Maldivian government suspended the ministers in question to mitigate the diplomatic fallout.
Nishant Pitti, the CEO and cofounder of EaseMyTrip, took to social media to declare the company's solidarity with India. In his statement, he stressed the importance of national pride and the company's commitment to supporting the nation in times of diplomatic strife. This decision is seen as part of a broader #BoycottMaldives movement that has been gaining traction on various social media platforms.
Image Source: X
The Maldives has long been a favored destination for Indian tourists, with significant numbers visiting the island nation each year. However, the recent developments and the call for a boycott are expected to significantly impact tourism flows. The Indian Association of Tour Operators has reported a noticeable drop in inquiries and bookings for the Maldives, signaling a potential shift in tourist preferences.
In a parallel development, EaseMyTrip has launched the #ChaloLakshadweep campaign, aiming to promote domestic tourism within India. The campaign highlights the natural beauty and serenity of Lakshadweep, positioning it as a viable alternative to international beach destinations. This initiative has received support from various Indian celebrities, further boosting its visibility and appeal.
In response to the crisis, the Maldivian foreign ministry has acknowledged the derogatory remarks but clarified that these do not reflect the government's official stance. The swift suspension of the ministers involved demonstrates the government's commitment to resolving the issue and maintaining healthy diplomatic relations with India.
As the situation unfolds, the travel and tourism industry is closely monitoring the impact of these developments. The suspension of flight bookings by EaseMyTrip is a significant move that underscores the interconnectedness of diplomacy and commerce in today's globalized world.
Get updated on travel deals and trip ideas!
11 New Eco-Tourism Spots Coming to Himachal Pradesh
In a bid to promote sustainable tourism and showcase the pristine beauty of the state, the Himachal Pradesh government has identified 11 new eco-tourism sites.
Embark on a flavorful odyssey through the global gastronomic tapestry as we unveil three Indian restaurants adorned with rich flavors and cultural influences, securing their spot among the world's top 10 legendary dining destinations.
3 Visa Updates for Easy Indian Summer Travels
Get ready, Indian travelers! Summer adventure awaits with 3 visa updates: longer Thailand stay, easy Sri Lanka access, and simplified Schengen rules for Europe. Let's explore and make memories!
After floods, Sikkim is now welcoming tourists!
Following the devastating floods that temporarily disrupted the state's tourism sector, Sikkim has emerged stronger and more resilient, ready to welcome travelers from across the globe.
Taj Mahal's Competetion is here? Agra Gets a New White Marvel
A new white marble structure is taking its shape in Agra.
Heavy rain alert in Kerala: What should tourists be careful of?
Discover important safety tips, health precautions, and flexible travel plans to ensure a safe and enjoyable visit during the monsoon season.
Taj Mahal's Competetion is here? Agra Gets a New White Marvel
A new white marble structure is taking its shape in Agra.
Must Visit Eco-Tourism Spots in Himachal Pradesh
The Himachal Pradesh government has identified 11 eco-tourism sites across various forest divisions.
Text Excert: Escape to a sanctuary of tranquility amidst the verdant valleys and fragrant orchards of Pahalgam at The Orchard Retreat & Spa.
Ooty's 126th Flower Show: A Festive Journey in the Nilgiris
Step into a whimsical garden of dreams at the 126th Ooty Flower Show, where colors pop, fragrances swirl, and creativity blooms amidst the misty Nilgiri Hills.Discover a festival that celebrates nature's beauty, cultural heritage, and eco-conscious living